Achmed is the proprietor of a VHS Repair Shop.

Achmed loves VHS and is waiting not quite patiently for low res analog video to come back into style.

Achmed is also London's foremost dealer in black market occult paraphernalia, magical "ingredients" and artefacts of supernatural power. Achmed does not sell hocus pocus nonsense to teenagers. Achmed is a very bad man who deals very bad things to very bad people who usually commit very bad crimes against reality. And goats....always with the goats.

Achmed is a valuable source of information as he places a very high value on his own life and not experiencing pain and a very low value on integrity, loyalty and other peoples lives.